Specialty coffee and cafe discovery app
HyperPig
Find the best specialty coffee in any city, and the people who care about it.
Early access
Join the HyperPig waitlist
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What it is
HyperPig helps coffee lovers discover specialty roasters and independent cafes in every city, keep lists, collect visit stamps and follow other enthusiasts.
- Cafe discovery by city
- Reviews and lists
- Visit stamps
- A social layer for coffee people
Who it is for
Specialty coffee drinkers, 20 to 40, in cities where independent cafes are multiplying.
How it earns
Free to browse. Planned paid tier for unlimited lists, stamps history and city guides.
Category
Specialty coffee and cafe discovery app
The product so far
HyperPig on the web
The thesis
Why this category, and why we are not first
Restaurant ranking has a proven consumer winner in Beli, and Yelp still earns $1.46B a year. Neither is built around coffee. HyperPig takes the Beli mechanic (rank, list, follow) and narrows it to one fast-growing, highly social ritual. We are not inventing the category. We are building the sharper, single-subject product behind it.
Market size
What third-party analysts estimate
India specialty coffee
Publisher-stated CAGR: 13.75%. Source: TechSci Research
India specialty coffee (alt. estimate)
Publisher-stated CAGR: 13.6%. Source: Grand View Research
India coffee shops and cafes
Publisher-stated CAGR: 11.14%. Source: IMARC Group
These are published estimates from market-research firms and trackers. They are not SundayTech forecasts and publishers often disagree; where they do, both are shown.
Market-research firms disagree on India's specialty coffee size by more than 2x depending on definition (beans vs. cafes vs. all specialty), so we show each estimate rather than average them.
Competitors
Who is in the space and what they earn
| Company | What it is | Scale (as published) | Source |
|---|---|---|---|
| Beli | Restaurant, bar and cafe ranking with friends | 30M reviews in 2024 (13M in 2023) | Food Network (Aug 2025) |
| Yelp | Reviews and local advertising | $1.46B net revenue, 2025 | Yelp 2025 results |
| Google Maps | Default discovery for local places | No standalone revenue disclosed | - |
Figures marked estimate come from third-party app trackers and are approximate. "No verified figure" means we looked and found no reliable public number, so we show none.
Where in the world
Where the downloads are
We aim to launch worldwide. Download volume is the best country-level data that is public across every category, so here are the ten biggest app markets and how each moved last year.
Source: AppTweak, App downloads by country (Dec 2025). Both stores, Nov 2024 to Nov 2025, all app categories.
For HyperPig
India is the home market and the world's largest by app downloads (AppTweak). Among the top 10 download markets the UK grew fastest (+9.1% year on year). Our priority launch cities are an editorial choice, not a measured ranking.
The $100 million ambition
What a $100 million a year HyperPig would take
A scenario, not a forecast and not expected revenue. $100 million a year in revenue in three years is the ambition we are building toward. This is the arithmetic of it: how many paying subscribers that takes at three illustrative prices. HyperPig has no such traction today and nothing here is a promise.
Illustrative price points chosen for the maths. They are not HyperPig's pricing. The numbers here are a scenario, not results.
Sources
- TechSci Research
- Grand View Research
- IMARC Group
- Yelp 2025 results
- Food Network (Aug 2025)
- PitchBook
- AppTweak, App downloads by country (Dec 2025)
Checked October 2026. Market-research publishers often disagree with each other, so where two estimates exist we show both.