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Decision League logo

Decision-making skill game

Decision League

Sixty-second scenarios. Ranked leagues. Better decisions.

Logo shown is a SundayTech concept design, not yet a published app-store asset.

Early access

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What it is

Decision League is gamified decision making: short scenarios, ranked leagues and lessons from real business and life calls.

  • 60-second scenarios
  • Ranked leagues
  • Mental-model lessons

Who it is for

Ambitious professionals and students who want to think better in a few minutes a day.

How it earns

Subscription app (pricing to be announced).

Category

Decision-making skill game

The thesis

Why this category, and why we are not first

Duolingo proved that a daily habit with leagues can reach $1B in annual revenue and 12.2M paid subscribers. Decision League applies that loop to judgment instead of language. Learning apps for thinking exist but none own the daily-streak, league format. We aim to lead that format.

Benchmarks

The numbers behind the space

$1.04BDuolingo 2025 revenuesource
12.2MDuolingo paid subscribers, up 28%source
52.7MDuolingo daily active users, up 30%source

Market size

Sector size: no reliable estimate yet

We looked for a credible, citable sector-size figure for this category and did not find one, so we are not showing one. The competitor figures below are company metrics, not a sector estimate.

Competitor growth signals

Company-reported figures (revenue, users or reviews, as labelled). They show how a leading competitor is growing. They are not the size or growth of the whole sector.

Duolingo revenue, 2025 (US$M)

Q4 2025282.9FY 20251,037.6

Source: Duolingo shareholder letter (SEC)

Duolingo is a benchmark for the format, not a direct competitor. We did not find reliable public revenue for niche thinking-skills apps.

Competitors

Who is in the space and what they earn

CompanyWhat it isScale (as published)Source
DuolingoDaily-habit language learning with leagues$1,037.6M revenue 2025, 12.2M paid subscribersDuolingo shareholder letter (SEC)

Figures marked estimate come from third-party app trackers and are approximate. "No verified figure" means we looked and found no reliable public number, so we show none.

Where in the world

Where the downloads are

We aim to launch worldwide. Download volume is the best country-level data that is public across every category, so here are the ten biggest app markets and how each moved last year.

India-14.1% year on year19.1B downloadsUnited States-2.3% year on year12.6B downloadsBrazil-7.1% year on year9B downloadsIndonesia+0.8% year on year6.1B downloadsMexico-6.5% year on year4.5B downloadsChina+1.1% year on year4.2B downloadsTurkey-0.1% year on year3.1B downloadsPhilippines+3.2% year on year3B downloadsGermany+4.1% year on year2.6B downloadsUnited Kingdom+9.1% year on year2.6B downloads

Source: AppTweak, App downloads by country (Dec 2025). Both stores, Nov 2024 to Nov 2025, all app categories.

For Decision League

English-speaking markets and India first; leagues work in any language.

The $100 million ambition

What a $100 million a year Decision League would take

A scenario, not a forecast and not expected revenue. $100 million a year in revenue in three years is the ambition we are building toward. This is the arithmetic of it: how many paying subscribers that takes at three illustrative prices. Decision League has no such traction today and nothing here is a promise.

$30 per yearpaying subscribers needed3.33M subscribers$60 per yearpaying subscribers needed1.67M subscribers$120 per yearpaying subscribers needed0.83M subscribers

Illustrative price points chosen for the maths. They are not Decision League's pricing. The numbers here are a scenario, not results.

Sources

  1. Duolingo shareholder letter (SEC)
  2. AppTweak, App downloads by country (Dec 2025)

Checked October 2026. Market-research publishers often disagree with each other, so where two estimates exist we show both.