75-day fitness, diet and discipline plan for men
75hrd
A private 75-day plan: three exercises a day, with diet guidance.
Early access
Join the 75hrd waitlist
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What it is
75hrd is a private 75-day plan for men with daily exercises, diet and supplement guidance.
- Three exercises a day
- Diet guidance
- 75-day structure
Who it is for
Men who want a structured, private reset in 75 days.
How it earns
Subscription app (pricing to be announced).
Category
75-day fitness, diet and discipline plan for men
The thesis
Why this category, and why we are not first
The 75 Hard challenge proved demand: more than 100,000 people completed it before its app launched, and the app hit #1 in Health & Fitness on day one. Yet that official app was recently adding only about 1.7K installs a month, a gap. Men's wellness is also a proven business: Hims & Hers reached about $2.35B revenue in 2025. We offer a more guided, more private version.
Market size
What third-party analysts estimate
Health and fitness apps, global revenue
Publisher-stated CAGR: +17% in 2025. Source: Business of Apps: Health & Fitness App Report 2026
These are published estimates from market-research firms and trackers. They are not SundayTech forecasts and publishers often disagree; where they do, both are shown.
We do not give medical advice. Supplement guidance will be framed as general information. Third-party install and revenue figures are estimates.
Competitors
Who is in the space and what they earn
| Company | What it is | Scale (as published) | Source |
|---|---|---|---|
| Hims & Hers | Men's and women's telehealth and wellness | About $2.35B revenue 2025, 2.5M+ subscribers | Hims & Hers FY2025 results |
| 75 Hard app | Official app for the 75 Hard challenge | About 1.7K installs in 30 days, down 52% (AppDashboard) | AppDashboard |
| Ladder | Team-based strength programs | Estimated $430K to $2.8M per month | AppCurrents estimate |
Figures marked estimate come from third-party app trackers and are approximate. "No verified figure" means we looked and found no reliable public number, so we show none.
Where in the world
Where the downloads are
We aim to launch worldwide. Download volume is the best country-level data that is public across every category, so here are the ten biggest app markets and how each moved last year.
Source: AppTweak, App downloads by country (Dec 2025). Both stores, Nov 2024 to Nov 2025, all app categories.
For 75hrd
75 Hard began in the US. Our priority markets are an editorial judgement: the US first, then India and the UK.
The $100 million ambition
What a $100 million a year 75hrd would take
A scenario, not a forecast and not expected revenue. $100 million a year in revenue in three years is the ambition we are building toward. This is the arithmetic of it: how many paying subscribers that takes at three illustrative prices. 75hrd has no such traction today and nothing here is a promise.
Illustrative price points chosen for the maths. They are not 75hrd's pricing. The numbers here are a scenario, not results.
Sources
- Business of Apps: Health & Fitness App Report 2026
- Hims & Hers FY2025 results
- Foundry
- AppDashboard
- AppCurrents estimate
- AppTweak, App downloads by country (Dec 2025)
Checked October 2026. Market-research publishers often disagree with each other, so where two estimates exist we show both.